Hello! My name is Tae Hyun Kim but you can call me Tae.
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Krakow Film Festival
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- 2023
- Identity System, Branding
Krakow Film Festival is one of the oldest film festivals founded in 1961 to first celebrate local filmmakers of Poland, then shifting in 2001 as a festival dedicated to documentary, animated, and short feature films. The new identity system emphasizes the festival's dedication to documentary films that bring change to not only individuals, but the world.
The Pink Awakening (WIP)
The Pink Awakening examines the return to girlhood as a prominent trend in 2023 continuing into 2024. Characterized by elements like bows and a predominant use of pink, the trend can be analyzed through various lenses and forms of media, including nostalgia and escapism.
Code of Creation
view projectCode of Creation is a hypothetical exhibition dedicated to algorithmic art, with a focus on plotter drawings. Walking the fine line between between technology and artistic expression, this exhibition not only introduces and celebrates those who proudly identify as "algorists," but also honors to those who engage in artistic creation without necessarily embracing the identity of an artist.
Scorpione
view projectScorpione is a serif font that draws inspiration from the sharp and agile nature of scorpions. The aim was to achieve a natural aesthetic flow while preserving the sharpness and structure, mirroring how nature combines structure and beauty.
Rice Robbers
view project
- 2023
- Branding, Packaging Design
Peter Cho started Han Oak in PDX to be the ultimate introduction to Korean cuisine. With Rice Robbers, Peter’s new line of packaged ban-chan (side dishes), he recognizes the difficulty of preparing these dishes that add color and enhance each meal and brings joy to your table. From a family residing in their own restaurant, Rice Robbers wants people feel the way they do at their restaurant—at comfort, just like home.
+886
+886 is a beverage brand inspired by Taiwan's lively night markets and signage, dedicated to bring the joy of navigating through a nightmarket to everyone.
Psychological Thrillers Screenings Poster